Double Double Store
Status:
Completed
Year:
2019
Type:
Retail
Size:
-
Client:
Private
Location:
Queen Street Mall, Brisbane, Australia
Double Double marked the next chapter following Apartment, evolving the original concept into a brighter, more open retail space that reflected a maturing brand and a shift in how the store was experienced. Opened in 2019, the design focused on clarity and restraint, maintaining the considered materiality and detail that defined its predecessor.
Double Double marked the next chapter following Apartment, evolving the original concept into a brighter, more open retail space that reflected a maturing brand and a shift in how the store was experienced. Opened in 2019, the design focused on clarity and restraint, maintaining the considered materiality and detail that defined its predecessor.
The interior was conceived as a gallery-like environment, with freestanding fixtures allowing garments to sit confidently within the space rather than compete with it. Natural light, soft finishes, and deliberate spacing created a calm, tactile setting that encouraged slower interaction, positioning Double Double as both an evolution of Apartment and a refined expression of the brand’s ongoing design language.
The interior was conceived as a gallery-like environment, with freestanding fixtures allowing garments to sit confidently within the space rather than compete with it. Natural light, soft finishes, and deliberate spacing created a calm, tactile setting that encouraged slower interaction, positioning Double Double as both an evolution of Apartment and a refined expression of the brand’s ongoing design language.
The interior was conceived as a gallery-like environment, with freestanding fixtures allowing garments to sit confidently within the space rather than compete with it. Natural light, soft finishes, and deliberate spacing created a calm, tactile setting that encouraged slower interaction, positioning Double Double as both an evolution of Apartment and a refined expression of the brand’s ongoing design language.
Credits:
Collaborators: Two Chiu Crew
Photography: Josh Mcguire
Double Double marked the next chapter following Apartment, evolving the original concept into a brighter, more open retail space that reflected a maturing brand and a shift in how the store was experienced. Opened in 2019, the design focused on clarity and restraint, maintaining the considered materiality and detail that defined its predecessor.
The interior was conceived as a gallery-like environment, with freestanding fixtures allowing garments to sit confidently within the space rather than compete with it. Natural light, soft finishes, and deliberate spacing created a calm, tactile setting that encouraged slower interaction, positioning Double Double as both an evolution of Apartment and a refined expression of the brand’s ongoing design language.
Credits:
Collaborators: Two Chiu Crew
Photography: Josh Mcguire
(Other works)
